·
Don’t center address on envelope
·
Don’t put your information at top of business
letter
·
Envelopes: your name; name and title of the
person youre writing, name of organization.
·
Salutations: Don’t use comma, use a colon in
business situation.
·
Dates: every letter must be dated
·
Your address: if youre using letterhead, don’t write
your address on the letter of the envelope.
·
Ending: Thank you, yours truly, very truly
yours, etc.
When covering a speech:
·
Conduct research before the speech or meeting
·
Arrive early
·
Mingle before and after
·
Interview the speaker following the meeting and
ask questions as he/she leaves
·
Get reaction from relevant people affected by
the speech or meeting and those who couldaffect the outcome
·
Avoid interviewing irrelevant people
·
Ask the clerk for information to clarify things
about which youre uncertain
·
Ask yourself whether you have enough info to compose
a balanced, fair article before leaving.
Others:
·
Avoid putting the time element anywhere but next
to the verb
·
Keep lead paragraphs short and don’t ask
questions
·
Avoid inappropriate verbs in the lead paragraphs.
Use Said.
o
Spoke, addressed, discussed, covered, stood,
met, hosted, held.
·
Avoid backing into the story
·
Avoid a lack of balance
·
Avoid calling adults by their first names
·
Don’t use direct quotations of unimportant
statements.
·
Avoid referencing budget stories without
providing budgetary amounts
·
Avoid misspelled words
·
Avoid use of clichés – such as beat the drums
·
Avoid factual errors
·
Don’t use numbers at beginning of a sentence
·
Don’t babble
·
Don’t ask questions. You don’t want reader to
have to think.
·
Use correct AP style
·
Use proper capitalization
·
There was/There were
·
Don’t say “some people:
·
Use proper Dates – (not today, last Saturday,
Monday, etc.)
·
Don’t say feel, think
·
Preachers = the Rev, If they have a doctorate =
the Rev. Dr. ________
·
Don’t use over when you mean more than
·
Weak verb forms: called for, look up, intends on
, stated, etc
·
Infinitives: Don’t split them up (to + a word)
·
Attributions: Identifiy the speaker of
quutations after the first pause (middle of quote).
·
The words mention: Don’t use it.
·
Happy: Don’t say happy, excited in their various
forms
·
Speak, spoke: Avoid spoke in all its forms.
·
Apples and oranges: Avoid in leads and second
paragraphs.
·
Avoid non sequiturs.
·
Don’t be a secretary: Avoid statements about at
the beginning of the speech, at the end of the speech, etc.
·
Acronyms: Avoid Southeastern Conference (SEC)
use SEC
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